IPMAT Indore 2023 - VA Q56 Explanation

Explanation:

(a)

The passage discusses Apple's challenge in opening physical stores in India and emphasizes the importance of not alienating partner sellers while establishing their own retail presence.

This is reflected in option 2:

Retaining Links with Partner Sellers: The passage mentions, "The real issue will be to pull consumers to these flagship centers without alienating the partner sellers." This indicates that Apple's challenge is to attract customers to their own stores (flagship centers) without negatively impacting their relationships with partner sellers.

Balancing Act: The use of the term "real issue" suggests that managing this delicate balance between establishing Apple's retail presence and maintaining positive relationships with partner sellers is a critical challenge for the company.Option 2, "Retain links with their partner sellers while drawing customers to their stores," best captures the challenge discussed in the passage. It highlights the need for Apple to navigate the situation in a way that benefits their own retail operations without adversely affecting the partnerships they have with other sellers.