IPMAT Indore 2023 - VA Q53 Explanation

Explanation:

(d)

The statement "Apple’s aim is not only to increase sales of its iPhones but to draw people into Apple's ecosystem" implies that Apple is not solely focused on selling individual iPhones; instead, it wants to create a broader consumer base that engages with multiple Apple products and services. The term "Apple's ecosystem" refers to the interconnected network of Apple devices, software, and services.

In the context of the passage, Apple aims to provide a complete and integrated experience to its customers. This includes not only purchasing an iPhone but also becoming part of the broader Apple ecosystem, which may include products like iPads, MacBooks, Apple Watches, and services like iCloud, the App Store, and more. The strategy is to build a loyal customer base that uses a range of Apple products, fostering brand loyalty and increasing the overall engagement with the Apple ecosystem.

Therefore, option 3, "Bring customers into a network of related products which it offers," best captures the meaning of the statement in the passage.

Attract customers to buy its phones through innovative means: This option is not supported by the passage. The focus is not solely on selling phones through innovative means; rather, it emphasizes providing a complete Apple experience and bringing customers into the Apple ecosystem.

Attract customers by displaying a wide range of aesthetically designed products: While the passage mentions the premium experience offered by Apple stores, it does not explicitly state that the aim is to attract customers by displaying a wide range of aesthetically designed products. The emphasis is on the overall Apple experience.

Be the market leader in the world of premium smartphones: The passage does mention Apple's market share in the premium smartphone market in India, but the main point is not about becoming the market leader. Instead, it emphasizes Apple's realization of the strategic importance of the Indian market and its interest in expanding operations in the premium segment.