IPMAT Indore 2023 - VA Q52 Explanation

Explanation:

(c)

The main point the passage makes is that Apple has realized the strategic importance of the Indian market. The passage discusses the significance of Apple's decision to open physical stores in India, highlighting it as a key milestone in Apple's branding strategy. The opening of physical stores in India allows Apple to deliver the full Apple experience to Indian customers and is seen as a statement that India is now big enough for Apple to be genuinely interested in expanding its operations there.

While the passage mentions that the iPhone is still considered aspirational in the price-sensitive Indian market and that setting up Apple stores provides a premium experience to premium consumers, the central focus is on Apple recognizing the strategic value of the Indian market and taking steps to establish a stronger presence.Therefore, option 1, "Has realized the strategic importance of the Indian market," accurately captures the main point conveyed in the passage.

Needs physical stores to expand sales to more buyers of premium products:While the passage mentions that Apple opening physical stores in India is a part of its branding strategy and provides a premium experience, it doesn't explicitly state that Apple needs physical stores to expand sales to more buyers of premium products. The focus is on delivering the full Apple experience to Indian customers. iPhone was already popular in India.The passage doesn't explicitly state that the iPhone was already popular in India. It mentions that the iPhone is still an aspirational product in the price-sensitive Indian market, and opening Apple stores aims to provide a premium experience to premium consumers.

Needs new branding and marketing strategies to compete with Samsung:The passage doesn't suggest that Apple is opening physical stores in India as a response to competition with Samsung or that it needs new branding and marketing strategies to compete. The focus is on recognizing the strategic importance of the Indian market and providing a premium experience to consumers.